I owe my MMA fan friends an apology :)

November 27, 2009

I’ve been giving my mixed martial arts fan friends a bad time about the sport (“dog fighting for people”, etc.)  Apparently, the fan base isn’t quite what I thought it was.  http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117972

Data from Scarborough Sports Marketing shows that 8% of U.S. adults are mixed martial arts (MMA) fans — those who watched the sport on broadcast or cable in the past year.

That group is 15% more likely than the average adult to have a household income of $75,000-plus, and 10% more likely to own a second home.

Furthermore, MMA fans account for 15% of adults planning to buy a luxury vehicle within the next year, and represent 10% of the potential market for new SUV purchases.

I still don’t get it…

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