Archive for the 'Apple' Category

iPhone app short list – it’s pretty short…

June 6, 2010

There are approximately 200,000 applications in the iPhone app store.  I’ve tried hundreds at this point – and will continue to try more.  That said, I did some spring cleaning on my iPhone.  It turns out that I only use about 20 applications on a regular basis.

I reorganized my home screen to include my most often used applications.  News, sports, stock quotes, Twitter/Facebook, search and maps are the greatest hits.  Pandora and iPod (primarily news/info podcasts) are also right up there.

(I suppose it goes without saying that phone/email/SMS are used more than anything.)

I’ve lost interest in Foursquare, MyTown and Gowalla.  All have received home screen demotion.  I’m not fully understanding the utility, or even entertainment value, of “check-ins.”

Angry Birds is my current guilty pleasure.  It’s a great game.  It makes the second screen.  The iPhone is a great gaming platform – I’m just not much of a gamer.

Of course, there are numerous apps that are nice to carry along in the digital Swiss Army Knife (e.g., Compass, Light, Yelp, Voice Memos, level, Shazam).   By the way, I’d hazard to guess that the big blade and screwdrivers are the main Swiss Army Knife “applications,” so to speak.  I doubt that the mini-magnifying glass, tweezers, etc. get much use.

There are also plenty of apps that are interesting for a particular short lived purpose (e.g., French Open application).

I haven’t seen a branded application worth using (e.g., Starbucks app).

It will be interesting to see how this changes when I get an iPad.

I’m guessing that I’m a fairly typical iPhone user.  How many of applications from the iPhone app store are used more than once or twice?  This reminds me a bit of the Facebook application platform craze.  It turns out that most Facebook applications weren’t used on a sustained basis.


The Cult of Personality and Tech Brands

May 19, 2010

In a pretty short time span, many very big name tech brands have risen and fallen.  In thinking about this, in a very non-scientific way, it certainly seems that the stronger brands are generally associated with a strong personality – whether good or bad.  Does a company need to be associated with a person?  More for fun than anything else, here are some examples:

  • Microsoft = Bill Gates. Arguably, Microsoft has gone a bit sideways since Gates stepped down as CEO.  Balmer can’t play the role of authentic tech company founder.
  • Amazon = Jeff Bezos. Amazon is the oldest company among the big and still strong dotcoms.  Amazon has had an amazing run.  Bezos deserves even more credit than he gets.  He can never retire.  Never.
  • eBay = Meg Whitman. The company really grew under her leadership.  Who is eBay now?  eBay used to be fun and cutting edge.  I rarely use it anymore.
  • Yahoo! = Filo and Yang, especially Yang. Yahoo! has completely lost its center.  I’m not sure I know what Yahoo! stands for and why I should use it.  Yang had a second run, but it was too late.
  • AOL = Steve Case. This is a sad story for sure.  AOL is working on its umpteenth comeback.
  • Apple = Steve Jobs. This is probably the strongest personalty association.  I almost feel like I bought my phone and computer from the guy.  I’m thinking about buying one of his iPads.  There’s a reason Apple’s stock price tracked Jobs’ health issues.  However, perhaps, Jobs is becoming “the man.” Read the rest of this entry »

Would Apple Look Smart to Enter Online Search Fray?

May 4, 2010
Pretty compelling case for Apple entering search category by SeekingAlpha.…